110 Pounds Mission Statement

110 Pounds and Counting is dedicated to supporting people in their weight loss efforts. I freely share my life with my readers here because I want to inspire people to join me in a journey to be healthy. I envision this website as a safe, fun, familiar place for readers to get new ideas on weight loss, weight loss maintenance, and fitness. I want my readers to look forward to my posts and to contribute their own opinions and ideas.

My Mission Statement

Life is meant for living, not dieting. I don’t like the word diet and I’m not on a diet. Reading my blog you will see me eat salads, lots of fruit, veggies from my garden, healthy meals AND the “fun stuff.” I never pass up a chance to eat dessert or Mexican food but over the years of losing and maintaining my weight I’ve learned how to enjoy those treats in moderation.

I EARNED that pizza, man!

I want to live a long and healthy life but I’m not going to deny myself things in order to weigh a certain number. Life is less about that number on the scale for me now after keeping off 100 pounds for three years. I’m an ex-obese person, ex-vegetarian trying to learn how to eliminate processed food from my life. I eat simply and I love it.

I work out because I love it. I have had my struggles, my injuries and criticisms but in the end I do it because it makes my body feel good. I write about the activities I do to inspire others to try things like biking, hiking and swimming.

Four Principles of 110 Pounds

SUPPORT. I didn’t blog my weight loss progress. I did it all on my own and I know how hard it is. When I began this blog I didn’t have much direction and simply shared stories about how I lost over 100 pounds. Over time the blog has evolved and I grew to love sharing my life with my readers. I share these things because I want to show that losing weight and keeping it off can be done–and it can be fun too!

INFORM. I’m not a nutritionist or a personal trainer. I lost my weight on my own without programs, drugs or doctors. I may not have a degree in these topics but I think my own personal experience speaks for itself. My goal is to simply inform my readers what worked for me. Take what you will from my site and tailor it to your life (and if you have concerns about losing weight, talk to your doctor first).

ENTERTAIN. My hope is that my writing style and quality will continue to evolve and improve. I want people to enjoy what they read here. I’m pretty honest about things. I will share my happy times, my sad times, things that frustrate me with this whole journey, and memories of my struggles to lose the weight. I hope my readers can empathize (and maybe even laugh once in awhile). What I love about other blogs that I read is the connection I feel like I have with the writer. I hope my readers can feel that here, too.

RESPECT. I’m passionate about everything in my life, and I admit that fervor can sometimes get me into trouble–especially if it’s something I feel very strongly about.  I love passionate, healthy discussion and debate. I welcome other opinions, paths and ideas because life is all about sharing and learning. I speak my mind, no matter how unpopular it may be, and I do get some shrapnel as a result. I work hard to treat my readers with respect and I ask for the same respect from my readers. Personal attacks against me or other people on my blog will not be tolerated.


I sometimes receive free products to review and I will always give my honest opinion, free or not. I will also state in the post when I received something for free. Most of the time, I just like writing about products I love and use all the time.

If you need support or ideas from me or my readers, leave a comment or email me. I will do my best to respond to comments and emails in a timely matter.

...."In a timely manner...."

Finally, please take away from this that you are not alone. I used to be depressed and unhappy with my weight. I felt trapped and like I would never be healthy or fit. I’m living proof that that is not true–that something can ALWAYS be done to improve things!

QUESTION: Have you ever made a personal mission statement about goals, vision and missions?